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Mobility is Dignity — Why MobiMom Exists**

For many South African mothers, mobility isn’t just about getting from Point A to Point B. It’s about survival, dignity, and access to healthcare. Yet every day, thousands of women face painful, exhausting, and sometimes dangerous journeys while pregnant, recovering from childbirth, or caring for young children and children with disabilities. Public transport was not designed with motherhood in mind

The Hidden Struggle of Moving Through Motherhood

If you stand at any clinic, taxi rank, or bus station at 5 a.m., you’ll see the silent reality:

  • Mothers walking long distances with babies wrapped to their backs
  • Women pushing prams through uneven roads or across busy intersections.
  • Mothers recovering from C-sections forced into uncomfortable taxis.
  • Parents carrying children with disabilities with no wheelchair-accessible options.


South Africa has over 7.1 million single mothers — one of the highest rates in the world. For many of them, transportation is the single biggest barrier to accessing healthcare, especially:


  • Antenatal and postnatal check-ups
  • Vaccination appointments
  • Therapy and physiotherapy for children with disabilities
  • School runs and essential errands

A study by the South African Medical Research Council shows that missed clinic appointments due to transport problems contribute significantly to complications and maternal death.

Mothers don’t skip healthcare because they don’t care. They skip because they can’t get there.

Philisiwe’s Story: A Mother, a Wheelchair, and a System Not Built for Her

Philisiwe* lives in Soweto and cares for her son who has cerebral palsy. His physiotherapy sessions are critical — they help him gain strength and mobility.

But every appointment comes with a battle.

“I used to wake up at 4 a.m. just to start planning how to get there,” she recalls. “Taxis would refuse us because of the wheelchair, or get angry because it takes ‘too long’ to fold it. Some days I would just sit and cry — not because of the journey, but because of the judgment.”

There were days when she’d have to choose between physiotherapy or safety, physiotherapy or dignity.

“Transport shouldn’t decide whether my child gets better.”

Philisiwe’s story is not isolated — it is the story of countless mothers across South Africa.

From Personal Struggle to Purpose

MobiMom was founded after our founder, Amanda Mokoena, experienced her own transport trauma.

After a premature birth and emergency C-section, she had to travel between home and hospital.

“Drivers didn’t understand my pain. I was jostled around in rides while my wounds were still healing.”

One mother. One painful ride. One moment that changed everything.

Today, that moment has evolved into a movement.

Introducing MobiMom — A Ride That Understands Motherhood

MobiMom is a Glow Movement NPO initiative — a mobility and care platform built by moms, for moms.

Safe and reliable transport for antenatal care, day-to-day errands, physiotherapy, and clinic visits

Empathetic, trained drivers (priority: women drivers)>

Support for moms with premature babies, new babies, or children living with disabilities

Focus on underserved and low-income communities

Unlike traditional ride-hailing, our drivers are trained in maternal health awareness, emotional sensitivity, child safety, and wheelchair handling.

We also provide:

  • Baby cushions for postpartum comfort
  • Space for diaper bags, prams, and wheelchairs
  • Patience — because motherhood doesn’t move fast

And until the app is fully developed, we already serve moms via a WhatsApp ride request system, proving that innovation doesn’t have to wait for technology.